As a small brand, it's hard for us to make much of an impact on the global fashion industry and the damage that it does to the environment. And although a lot of well-meaning brands are making en effort to use more sustainably-made fabrics these days, even some of the most progressive eco-fabrics such as organic cotton and recycled polyester (which definitely represent progress from traditional pesticide-rich cotton production and oil-heavy polyester and nylon production) still leave a large footprint on the environment.
What we've realized, along with some other forward-thinking smaller brands, is that one of the best things we can do to reduce the global environmental footprint of our products is to use deadstock fabrics whenever possible in the production of our clothing. Deadstock fabrics are those that have gone unused by mills or larger brands for one reason or another and so are unloaded on middlemen or sold secondhand directly by mills or brands to avoid sending them to rot in a landfill. By using these fabrics that already exist, we do our small part to ensure that these fabrics don't end up in a landfill. It's our equivalent of buying finished goods from a thrift store.
Our Influencer Pants are made from a deadstock cotton/spandex fabric from an American mill that is no longer in business, and our new Tencel pants that we're working on are also made from deadstock. Aside from being amazing fabrics that we love, it's good to know we're giving this fabric a second-life.
We're always thinking about ways to make our products better and to have less of an impact on the environment. This is one way we can help. If you know of other practices other brands are utlilizing, let us know by sending an email to firstname.lastname@example.org