Why Organic Cotton is Better.

With the release of our Organic Cotton Drawstring Pants, we wanted to share with you why we think using organic cotton to make clothing is a better option than non-organic.

Cotton is a dirty crop, no matter how you look at it. 

Cotton takes a lot of water and land to grow, is rough on soils and requires the use of a lot of resources to harvest and finish.That's why we try and use alternative fabrics such as Tencel and hemp whenever possible. But cotton is still a staple of all of our wardrobes, and it is a natural crop that is largely biodegradeable, which means it won't pollute oceans and landfills after it is discarded to the degree of synthetic fabrics such as polyester and nylon.

Although conventional cotton has made a lot of progress in certain countries like the U.S. with respect to soil conditions, water efficiency and less reliance on harmful pesticides, the reality is that you aren't able to trace the cotton in the clothes you buy, most often sourced and manufactured in Asia, and that the bulk of conventional cotton is still grown using pesticides and herbicides that are potentially very harmful to human health and the environment.

Certified Organic Cotton gives us more assurance about how it was grown, and it just feels better.

The organic cotton we are using is certified by the Global Organic Cotton Standard (GOTS) program, one of the leading organic certification programs, ensuring that not only is the cotton grown organically without harmful pesticides, but that the dyeing and finishing process used to make the fabric ready for sale is also sustainable and eco-friendly. 

Equally important to us is how a fabric feels when you touch it. If you think about it, what's more likely to retain a more comfortable, attractive texture, cotton treated extensively with harmful chemicals or organic cotton which hasn't been subjected to the same treatment? That's why you see such extensive use of organic cotton in the bed sheet industry. Organic cotton just feels better. There are high quality conventional cotton fabrics that feel great to the touch, but that may be because they have been treated with softeners like silicone to create that artificial softness.

Our Sustainability Priorities.

Our overall philosophy with respect to sustainability is that we believe in using materials and factories located as close to us as possible. That means we only work with local factories in Los Angeles and whenever possible use deadstock fabrics sourced locally or fabrics manufactured in the United States. When we do source fabrics from abroad, we only work with reputable distributors and use fabrics with sustainability credentials in line with our mission as a brand.

We're confident you're going to love our new Drawstring Pants and we can't wait to hear your feedback. If you ever have any questions about the way we source our fabrics or the factories we work with, shoot us an email at

Kit Culture